Cost Per Lead Cost Per Join Performance Benchmarks

CPL & CPJ Calculator

Calculate your cost per lead and cost per join

Monthly Ad Spend ‚Äî Total paid media budget

Leads Generated

New Members (Joins)

Cost Per Lead

Cost Per Join

üìä Industry Benchmarks

CPL (Cost Per Lead) $‚Äî

$15 Excellent $35 Avg $60+ Poor

CPJ (Cost Per Join) $‚Äî

$75 Excellent $150 Avg $250+ Poor