Crunch Fitness Opens 43,000-Square-Foot Club in Maitland, FL with Contrast Therapy and $9.99 Memberships

Crunch Fitness is opening a new club at 701 Maitland Boulevard, Suite 400, in Maitland, Florida on Thursday, August 20, 2026, with doors opening at 5 a.m. for a soft opening. A formal grand opening celebration follows on Saturday, August 22, from 10 a.m. to 1 p.m., featuring fitness demos, personal training specials, local vendors, and giveaways. The club is operated by CR Fitness Holdings LLC, the franchise group behind 63 Crunch locations across Florida.

Crunch Fitness is one of the largest gym chains in the United States, known for delivering a wide range of equipment and amenities at accessible price points. CR Fitness Holdings is among Crunch's largest franchise operators, currently running 98 locations that serve more than one million members nationwide. The Maitland club marks the franchise group's 63rd Florida location, with the operator targeting close to 65 Florida clubs before the end of 2026.

The 43,000-square-foot club is built around Crunch's 3.0 design format, which emphasizes dedicated functional zones alongside traditional cardio and strength areas. The strength floor includes Olympic squat racks, performance turf, and a HIITZone. Dedicated studios cover cycling, hot yoga, boxing, and an Abs & Glutes class format. On the recovery side, members have access to HydroMassage, tanning, saunas, and a contrast therapy suite featuring a Frost Locker cold exposure unit and an infrared sauna — a combination not previously available at any other Crunch location in Orlando.

Maitland is an affluent suburb sitting between downtown Orlando and the northern metro communities of Altamonte Springs and Winter Park, with a growing residential base and strong demand for premium-but-accessible fitness options. The $5 million investment signals confidence in the area's long-term demographic trends. Placing the first contrast therapy-equipped Crunch in the broader Orlando market in Maitland positions the club to draw members from surrounding neighborhoods willing to drive for a differentiated recovery offering.

Memberships at Crunch Maitland start at $9.99 per month, consistent with Crunch's value-tier positioning across its network. Grand opening promotional offers are available at CrunchMaitland.com for prospective members who sign up ahead of or during the opening weekend. Personal training specials will also be featured at the August 22 grand opening event.

The Maitland opening is one piece of a broader Florida growth push by CR Fitness Holdings. Four additional locations are already in the pipeline: Kissimmee West, Viera, Haines City, and St. Cloud. If all open on schedule, the franchise group will finish 2026 operating close to 65 Florida clubs. CR Fitness's parent company operates 98 Crunch locations in total, making it one of the most active franchise operators in the Crunch system.

Tony Scrimale, CEO of CR Fitness Holdings, framed the Maitland opening around both access and innovation. He noted that reaching the entire Orlando community with a premium experience at an affordable price is central to the club's mission. Scrimale specifically highlighted the contrast therapy suite — Frost Locker paired with infrared sauna — as a marker of the franchise group's commitment to expanding the recovery options available to its members, calling it a first for any Crunch club in Orlando.

For people in Maitland and the surrounding Orlando suburbs, the new club adds a large-format, full-amenity gym option at a price point that undercuts many boutique fitness offerings in the area. The contrast therapy suite in particular has been a rising amenity in premium gyms, and having it available at a $9.99 entry-level membership price is unusual. The club is also expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.

Crunch Maitland is located at 701 Maitland Boulevard, Suite 400, Maitland, Florida 32751. The club soft opens on August 20, 2026, at 5 a.m. Prospective members can explore membership options and grand opening offers at CrunchMaitland.com. The grand opening event on August 22 is open to the public from 10 a.m. to 1 p.m.