Workout Anytime Opens in Erwin, Tennessee with Recovery-First Amenities
The 24/7 gym at 917 N. Main Avenue brings sauna, red light therapy, and HydroMassage to an underserved market.
Workout Anytime opened a new location in Erwin, Tennessee on Tuesday, September 29, 2026. The gym sits at 917 N. Main Avenue and operates around the clock for members. Presales launched roughly two and a half months before opening day, and Phase 1 pricing remains available to the first 500 people who join.
Workout Anytime is an Atlanta-headquartered fitness franchise with locations across the United States. The chain is built around 24/7 member access and affordable pricing, targeting markets where convenient gym options are limited. In recent years the brand has expanded its club offering to include recovery services alongside traditional strength and cardio equipment, with CEO Jerry Pugh publicly targeting 400 locations.
"So, my partner Josh and I, we drove out here, spent some time traveling to Erwin, meeting the people, going to the other facilities, the other gyms. And we realized this town is very underserved when it comes to fitness, and they needed us." — Michael King, Owner, Workout Anytime Erwin
The Erwin club goes beyond a standard 24/7 gym floor. King describes the focus as recovery alongside traditional training, and the amenity list backs that up:
The club also includes free WiFi, flat screen televisions, and access to the Workout Anytime app.
King and his business partner did not pick Erwin from a spreadsheet. Members were specifically telling them the town needed a location, so the two drove out, spent time in the community, and visited existing facilities. What they found was a market with limited competition and clear demand. King told WJHL News Channel 11 that the decision came down to a straightforward read: the town was underserved and residents were ready.
Workout Anytime Erwin launched Phase 1 pricing for its first 500 members, which the club's own page describes as its lowest rate ever. Presales opened roughly two and a half months before the September 29 opening, giving early joiners a head start on locking in that rate. Specific monthly pricing figures were not disclosed in the announcement, but the club page encourages prospective members to join before the Phase 1 window closes.
The Erwin opening is part of Workout Anytime's continued push into smaller and mid-sized markets across the US. CEO Jerry Pugh has set a public target of 400 locations for the chain. The brand has also announced a national partnership with the American Cancer Society and a partnership program supporting NIL deals in women's sports, moves that signal an ambition to grow the brand's footprint and community ties simultaneously.
For residents who have driven out of town to find a gym, 917 N. Main Avenue is now a local option. The 24/7 access model means shift workers and early risers are not locked out by staffed hours. The recovery amenities — particularly the sauna, infrared, and red light therapy — are features more commonly found in larger urban clubs, so their presence in a town the size of Erwin is worth noting.
Workout Anytime Erwin is located at 917 N. Main Avenue in Erwin, Tennessee. Membership information and Phase 1 pricing details are available through the club's page at workoutanytime.com/erwin. The gym is open 24 hours for members.
Original article via WJHL News Channel 11
