Crunch Fitness Is Coming to Rayzor Ranch in Denton, Texas

A $12 million, two-story Crunch 3.0 gym is headed to 3320 Heritage Trail, with presales now open.
Written by
Paul Reyes
Founder of gymstracker.com
First Published
November 5, 2026

Key Takeaways

  • Crunch Fitness Rayzor Ranch opens at 3320 Heritage Trail, Denton, TX
  • $12 million, 37,038-square-foot two-story ground-up build
  • First location to debut the Crunch 3.0 design
  • Presale is active; no opening date announced
  • Operator CR Fitness Holdings runs 15 Crunch gyms in DFW

Crunch Is Coming to North Denton

Crunch Fitness has announced a new location in the Rayzor Ranch neighborhood of North Denton, near the interchange of I-35 and State Highway 380. The gym will occupy 3320 Heritage Trail and is a ground-up, two-story build with a mezzanine. Presale is already open; no specific opening date has been announced.

What you need to know about Crunch Fitness

Crunch Fitness is one of the largest gym chains in the United States, operating on a franchise model across dozens of states. The brand offers tiered memberships and positions itself as a value option with a broad amenity set, including group fitness studios, personal training, and recovery offerings like HydroMassage. The Denton location will be the first to introduce Crunch's updated 3.0 design concept.

Expanding our Texas footprint in the city of Denton is an exciting milestone for our Southwest Franchise Division., Tony Scrimale, CEO, CR Fitness Holdings

Inside the Denton club

The Rayzor Ranch location is built to a scale you'll notice the moment you walk in. Across two floors, you'll find expanded strength and functional areas, Olympic lifting platforms, a group fitness studio, a Hot Studio, Ride cycling, TRX, and a HIITZone with indoor turf. There's also a stretching zone with turf, an Abs and Glutes area, a Relax and Recover section with HydroMassage and tanning, and full locker rooms with showers and a dry sauna. The power half-hour circuit rounds out the cardio offering.

Rayzor Ranch, near I-35 and Highway 380

CR Fitness Holdings chose the Rayzor Ranch neighborhood on the north side of Denton as part of their ongoing Texas expansion. The site sits at the junction of I-35 and State Highway 380, a high-traffic commercial corridor in one of the fastest-growing areas of the Dallas-Fort Worth metroplex.

Joining the Denton club

Presale membership sign-ups are active at www.CrunchRayzorRanch.com, and you can visit the presale office at 3320 Heritage Trail during presale hours: Monday through Friday 9 AM to 8 PM, and Saturday and Sunday 9 AM to 5 PM. Membership pricing has not been published yet. Crunch typically releases dues details closer to opening.

CR Fitness Holdings' broader Texas push

The Denton gym is operated by Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, which currently runs 15 Crunch locations across Dallas-Fort Worth. The company is on track to have nearly 20 Crunch gyms in Texas by the end of 2026, with five additional locations coming in Arizona as part of a planned 110-location portfolio.

A $12 million ground-up build

The Rayzor Ranch gym represents a $12 million investment and covers 37,038 square feet across two stories plus a mezzanine. It is a ground-up construction project and marks the debut of Crunch's new 3.0 design format. The press release was issued on November 2, 2026.

What this means for Denton gym-goers

North Denton is gaining a large-format gym with a broader amenity set than most of its current options. Olympic lifting platforms, dedicated cycling and HIIT studios, and recovery amenities under one roof make this worth attention if you train in that part of town. Presale pricing often comes with lower dues or waived enrollment fees, so signing up before opening day tends to be the better deal.

How to follow the opening

You can check presale details and register at www.CrunchRayzorRanch.com, or call the presale office at (940) 209-8035. The address is 3320 Heritage Trail, Denton, TX 76201. GymStracker will update this listing when an opening date is confirmed.

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