1,000 NEW MACHINES: VASA’s $30M Upgrade To Help You Dominate Leg Day

$30 million is heading back into their clubs—upgrading equipment, expanding boutique-style STUDIO classes, and bringing fresh energy to 64 locations across 8 states. From infrared yoga to new lower-body strength equipment, you'll see an elevated member experience without raising membership costs. 

Here's how they plan to split their investment:

• $10 million into expanding their STUDIO LFT programs, with 30+ training spaces and 10+ STUDIO FLOW infrared yoga rooms. These should open by early 2026.
• $5 million into over 1,000 pieces of new equipment. Expect to find stair mills, treadmills, leg presses, booty builder machines and more. 

I believe the remaining $15 million will be spent on construction and labor costs, plus maintenance upgrades like paint, lighting and other essentials. 

The full $30 million upgrade will be complete by the end of Q1 2026, reinforcing VASA’s mission to uplift everyone through fun, affordable, and innovative fitness experiences. With new spaces, enhanced gear, and a focus on community-driven wellness, VASA continues to redefine what “high-value, low-price” truly means.