Crunch Fitness Launches Reimagined Crunch Select Concept in Long Beach, New York

A reimagined Crunch Select location will open in Long Beach, New York later this year. The Long Beach club marks the debut of the overhauled Crunch Select concept, which the company describes as an elevated, boutique-inspired take on its standard gym format. Founding membership sales are set to launch soon ahead of the club's opening.

Crunch Select is Crunch Fitness's premium franchise concept, designed to bring a more refined experience to markets where members want something beyond a traditional big-box gym. The format sits above the standard Crunch club in terms of finishes, programming depth, and service—while keeping the brand's 'No Judgments' philosophy intact. It's positioned to compete in the boutique fitness segment without abandoning the accessibility and price-value equation that built Crunch's 4-million-member base.

The Long Beach club will feature dedicated boutique-inspired studio spaces for heated yoga, mat Pilates, HIIT, strength, cardio, and mindfulness programming. Members get access to more than 60 hours of weekly group fitness classes, with digital-first programming and advanced class booking built into the experience. Enhanced recovery offerings and premium hospitality touches — described as a seamless journey from arrival through every workout — round out the amenity set. Specific equipment brands and recovery modalities were not detailed in the announcement.

Long Beach, New York is a barrier island city on Long Island's South Shore with a health-conscious, active population and a demographic that skews toward fitness-engaged residents. The market sits close enough to New York City to have boutique-studio expectations, but currently lacks the density of premium fitness options found in Manhattan or Brooklyn. Crunch is betting that a premium-concept gym at accessible Crunch pricing fills a clear gap in that community.

Crunch is directing interested members to its website to sign up for founding membership updates ahead of the Long Beach opening. Specific pricing tiers for Crunch Select have not yet been published. Historically, Crunch Select locations have carried a higher monthly rate than standard Crunch clubs, reflecting the expanded amenities and studio programming. Founding members typically receive locked-in rates and early-access perks — details to come from Crunch directly.

Crunch Fitness currently operates more than 585 gyms across 41 U.S. states, the District of Columbia, and several international markets including Australia, Canada, Costa Rica, Puerto Rico, and India. The chain serves 4 million members globally and has been one of the fastest-growing franchise fitness brands in the U.S. over the past several years. The Crunch Select reimagination is an explicit move to capture demand at the premium end of the market — a segment that has seen sustained growth as consumers trade up for studio-quality programming and recovery services.

CEO Chequan Lewis framed Crunch Select as a response to a clear consumer shift: people want specialized programming, recovery, and premium amenities under one roof, and they want it conveniently. He emphasized that the concept preserves the energy and group fitness community identity that has defined Crunch for over 35 years. EVP of Experience John Tate added that member feedback directly shaped the Select format — best-in-class equipment, elevated studio experiences, and hospitality improvements are all direct responses to how member needs have evolved. Both executives positioned Crunch Select as raising the industry bar while keeping the brand inclusive.

For Long Beach residents, Crunch Select represents a meaningful addition to the local fitness landscape — a gym that combines the class variety of a boutique studio with the scale and pricing structure of a larger chain. Members who currently drive to Manhattan or elsewhere for heated yoga or Pilates will have a local option. The founding membership window is the best entry point for those who want the lowest available rate before the club opens its doors to the general public.

Crunch Fitness is taking founding membership interest now at crunch.com/locations/long-beach-ny. The exact opening date has not been announced, but the club is expected to debut before the end of 2026. We'll update this listing with confirmed hours, pricing, and opening date as details are released.