Crunch Fitness Is Opening a 35,000-Square-Foot Location in Maryville, Tennessee
Crunch Maryville at Foothills Mall launches presale with memberships from $9.99 per month and over 70 jobs on offer.
Crunch Fitness has announced the upcoming opening of Crunch Maryville at 197 Foothills Mall in Maryville, Tennessee. The club is a $5 million, 35,000-square-foot facility built to the brand's new Crunch 3.0 standard. Presale is live now, so prospective members can lock in a founding rate before the doors open.
Crunch is a national gym chain headquartered in New York City, built on a 'No Judgments' philosophy that mixes serious training with group fitness and entertainment. The brand currently serves 4 million members across more than 585 gyms in 41 states and several countries. It has appeared on the Entrepreneur Franchise 500 for 13 consecutive years, ranking second in the fitness category and 20th overall in 2026, and was inducted into the publication's Hall of Fame that same year.
"Expanding our Tennessee footprint into the city of Maryville is just one more example of our commitment to providing the absolute best fitness experience to the members of the communities we serve." — Tony Scrimale, CEO, CR Fitness Holdings
Crunch Maryville is built around the new Crunch 3.0 design, which combines updated aesthetics with expanded training areas and more equipment variety. The standout addition is a dedicated Abs & Glutes Room, a purpose-built space for core and lower-body work with specialized equipment to keep workout flow moving. The full amenity lineup includes:
Maryville sits in Blount County at the edge of the Smoky Mountains, a fast-growing area that has attracted significant retail and commercial development around Foothills Mall. Blue Ridge Fitness Holdings has been building out Tennessee alongside its Georgia and North Carolina markets, and Maryville fills a gap in the region's fitness options. The location brings a large-format gym to a market that has not had one at this scale.
Presale memberships at Crunch Maryville start at $9.99 per month, with no enrollment fee and additional savings available on select tiers. The first 500 people to sign up as founding members will receive a free t-shirt, exclusive discounts on small group and personal training sessions, and other perks. Interested members can visit CrunchMaryville.com to reserve their rate.
Crunch Maryville is operated by Blue Ridge Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings. The parent company currently runs 98 Crunch locations serving more than one million members across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee, and is on pace to reach 110 locations by the end of 2026. Blue Ridge operates 21 Crunch gyms across Georgia, North Carolina, and Tennessee, with the Maryville opening bringing its Tennessee count to three. CR Fitness Holdings is backed by investment firms North Castle Partners and Sixth Street.
The Maryville opening is expected to create more than 70 positions in the local community, spanning personal training, group fitness instruction, sales, and operations roles. Interested applicants can find more information at Crunch.com. The club represents a significant hiring event for the Maryville area alongside the fitness infrastructure it adds.
Presale is open now at CrunchMaryville.com, where prospective members can browse membership options and reserve a founding rate. The club is located at 197 Foothills Mall, Maryville, Tennessee. An opening date has not been announced publicly, but founding member spots are limited to 500.
