Fitness Factory Health Club Opens Second Holmdel Location at Holmdel Towne Center

Fitness Factory Health Club is opening a new 38,000-square-foot fitness facility at Holmdel Towne Center on Route 35 in Holmdel, NJ. The club is targeting a Winter 2026 opening and will occupy the space previously held by LA Fitness. It will become the chain's second Holmdel location, joining the existing club inside Bell Works.

Fitness Factory Health Club is a regional gym chain with locations across New Jersey, built around a full-service model that serves beginners and experienced athletes alike. The chain has grown steadily since the early 2020s and emphasizes strength training, functional fitness, group programming, and family-friendly amenities. Its Bell Works Holmdel club — opened in 2022 as the chain's seventh location — set the template for the community-focused approach Fitness Factory is now scaling up on Route 35.

The new club is one of the most fully equipped locations in the Fitness Factory network. Members will have access to a three-lane lap pool, hot tub, and sauna — a significant wellness upgrade over the Bell Works facility. The gym floor will feature a full turf training area, state-of-the-art cardio equipment, and premium strength brands including Matrix Onyx, Hammer Strength, Arsenal Strength, Torque, and The Abs Company. Additional amenities include a Kids Club for families, a juice and shake bar, a retail area, and full locker rooms.

Holmdel has developed into a notable suburban wellness market, anchored in part by the Bell Works mixed-use campus. The Route 35 corridor at Holmdel Towne Center adds retail and lifestyle density to the township's fitness options. The decision to take over a former LA Fitness footprint — converting big-box gym space into a premium independent club — reflects a broader national trend of regional operators filling vacancies left by national chains. For Fitness Factory, doubling down in a community where it already has an established member base reduces market-entry risk.

Fitness Factory has not yet announced specific membership tiers or pricing for the Route 35location. The company is encouraging interested residents to follow its updates as the Winter 2026 opening approaches. Based on the Bell Works location's model, prospective members can expect options that include personal training, group fitness access, and childcare add-ons — more details are expected closer to opening.

The Route 35 club represents a meaningful step in Fitness Factory's regional growth strategy. When the chain entered Holmdel in 2022, it was operating seven locations; the new facility adds to a footprint that has continued to expand across New Jersey. Operating two clubs within the same township — at markedly different scales — is an unusual move, and suggests the chain sees strong enough demand in Holmdel to segment the market rather than consolidate it.

Early community response to the announcement has been positive. Holmdel resident Susan T. specifically highlighted the new lap pool as a draw, noting that swimming provides effective resistance and cardiovascular training with lower joint impact — an amenity the Bell Works location does not offer. The reaction underscores the gap in local aquatic fitness options that the Route 35 club is positioned to fill.

Holmdel residents will gain access to one of the larger independent gym facilities in Monmouth County, with a wellness and aquatics component not currently available at the Bell Works club. Families benefit from the Kids Club, which removes a logistical barrier for parents who want to train. The premium equipment lineup — spanning functional training, plate-loaded machines, and top-tier cardio — positions the club competitively against both budget chains and boutique studios in the surrounding area.

Fitness Factory Health Club's new Route 35 location is slated to open Winter 2026 at Holmdel Towne Center. The club has not yet published a specific opening date, membership rates, or presale information, but the chain is actively directing prospective members to follow its social media and website for updates. GymStracker will update this listing when additional details are confirmed.