Fitness Premier Opens First Colorado Club in Highlands Ranch
The Illinois-based franchise opened its first Colorado location Oct. 19 at 2680 E. County Line Rd in Highlands Ranch.
Fitness Premier Highlands Ranch opened Monday, Oct. 19, 2026, at 2680 E. County Line Rd in The Promenade Shopping Center. It is the chain's first club in Colorado. The club opened as a soft opening, with staffed hours running Monday through Saturday, 7 a.m. to 7 p.m., and Sunday 7 a.m. to noon, while 24/7 access is available to members around the clock.
Fitness Premier 24/7 Clubs was founded by Jason Markowicz and began franchising in 2016. The chain operates clubs in Illinois, Florida, Indiana, and Georgia, and had 19 locations as of March 2025. The Highlands Ranch club is its first foothold in the Mountain West.
"We wanted to give everybody everything under one roof — and on one membership." — Brooke Aguilera
The club offers a wide range of amenities across its floor space, which BusinessDen reported at roughly 20,000 square feet:
Group classes include Zumba, HIIT, boxing, and SilverSneakers. A HaloRed salt-plus-red-light booth is listed as coming in the new year and was not installed at opening.
Highlands Ranch is a fast-growing suburb south of Denver with a large, health-conscious population and limited gym options at the full-service end of the market. Brooke Aguilera described it as "a booming suburb" in the March 2025 franchise announcement, and the BusinessDen coverage noted the couple's goal of matching the experience of a premium club at a price accessible to families. The club sits in The Promenade Shopping Center on E. County Line Rd, a high-traffic corridor for residents of Highlands Ranch and neighboring Castle Rock, where the Aguileras live.
Founding-member rates, which ran through opening day on Oct. 19, started at $39.99 per month for standard 24/7 access, $74.99 per month for access plus the full Relax + Restore recovery suite and Kids Club, and $99 per month for the first three months (then $149.99 per month) for the Premier tier with FitWave included. All founding tiers started at $1 with the first two weeks free. Those rates have ended; current membership pricing is available from the club. Phone: 720-600-7040.
Carlos and Brooke Aguilera are contracted to open three Fitness Premier locations in Colorado. The March 2025 franchise announcement described a broader plan to develop multiple clubs over the next eight to ten years. Highlands Ranch is the starting point for what the couple envisions as a regional footprint across the Front Range.
Carlos and Brooke Aguilera moved back to Colorado from California in 2023 after careers in tech, then pursued the Fitness Premier franchise. BusinessDen reported they expected to spend roughly $1.4 million on the build-out, financed through an SBA loan, and planned to hire about 10 employees. An equipment delay caused by typhoons in China pushed the opening from an earlier October target to Oct. 19. The Aguileras brought in rotating wellness practitioners who share revenue with the club rather than paying fixed rent, and members receive discounts on those sessions.
Highlands Ranch residents now have a 24/7 option that combines a full training floor with a recovery suite that would cost real money to access separately elsewhere. The in-house practitioners, the Kids Club, and the co-work space make it a practical choice for parents who need childcare during a workout or remote workers looking for a reason to leave the house. For anyone in Castle Rock or the broader south-metro area, it's a shorter drive than heading into Denver for a comparable facility.
Fitness Premier Highlands Ranch is at 2680 E. County Line Rd in The Promenade Shopping Center, Highlands Ranch, CO 80126. Call 720-600-7040 or visit fitnesspremierclubs.com/locations/highlands-ranch/ for current membership options and class schedules.
