LA Fitness Opens Next-Generation Tampa Club on E. Fowler Ave
The 30,000-square-foot facility brings Reformer Pilates, HYROX training, and a $4.8 million renovation to Tampa's University area.
LA Fitness opened the doors to its new Tampa E. Fowler club on October 27, 2026. The location at 2170 E Fowler Ave sits in the University area, near the former University Mall now known as RITHM at Uptown. Fitness International, LLC backed the 30,000-square-foot club with a $4.8 million investment.
LA Fitness is one of the largest gym chains in the United States, operating hundreds of locations across the country under Fitness International, LLC. The brand has offered full-size facilities with pools, racquetball courts, and a broad equipment floor. The Tampa E. Fowler club represents a newer direction for the chain, introducing a more curated set of premium amenities under what Tampa Bay Business Journal describes as the "Elevate" concept.
We wanted this LA Fitness to feel fresh, modern and elevated from the moment members walk in, Jill Hill, President of Club Operations at Fitness International.
The club packs a lot into its 30,000 square feet. You'll find inside:
The Pilates studio operates on a separate studio membership, though your first session is complimentary.
The E. Fowler Ave address puts the club in Tampa's University area, a dense residential and student corridor with steady foot traffic. The press release frames the $4.8 million investment as a commitment to the Tampa market, and the next-generation format is designed to stand apart from older LA Fitness locations in the area.
LA Fitness has not published specific membership rates for the E. Fowler club. The chain confirms that every first-time visitor gets a complimentary workout, a personal training assessment, and a Pilates by LA Fitness class. The Pilates studio requires a separate studio membership on top of standard gym access. You can call the club at (656) 268-6164 or walk in to ask about current rates.
Tampa Bay Business Journal reports that LA Fitness plans to convert its existing Dale Mabry club to the same next-generation format. That conversion has not happened yet. Following the E. Fowler blueprint, it would bring the same Reformer Pilates studio, HYROX zone, and LIFT free-weights area to a second Tampa address.
Fitness International issued the announcement via PR Newswire on October 27, 2026, the same day the club opened. Jill Hill, President of Club Operations, led the public statement. The company positioned the club as a flagship example of where the LA Fitness brand is heading, with contemporary design and a set of amenities not offered at most existing locations.
Tampa now has a full-size gym on E. Fowler Ave that goes beyond the standard LA Fitness floor. The Reformer Pilates studio fills a notable gap: boutique Pilates studios in Tampa charge class-by-class or require a dedicated monthly membership at a higher price point. Folding that offering into an LA Fitness membership, even with a studio add-on, changes the math for people who want Pilates alongside traditional gym access. The HYROX zone brings race-prep training to a format more accessible than standalone HYROX gyms.
The Tampa E. Fowler club is open Monday through Thursday from 5:00 AM to 10:00 PM, Friday from 5:00 AM to 9:00 PM, and Saturday and Sunday from 8:00 AM to 7:00 PM. You'll find it at 2170 E Fowler Ave, Tampa, FL 33612. Call (656) 268-6164 for membership questions or to book your complimentary first visit.
