VASA Fitness Opens First Iowa Location in Cedar Rapids on October 10
The national fitness chain makes its Iowa debut with a full-service club priced at $14.99 a month.
VASA Fitness opens its first Iowa club on October 10 at 279 Collins Road NE in Cedar Rapids. The grand opening ceremony is scheduled for 8 a.m., with Founding Members getting an early look at the facility before doors open to the public. Cedar Rapids is the chain's entry point into the state, and the company has already signaled additional Iowa locations are planned.
VASA Fitness operates as a growing national fitness chain built around the idea that a broad fitness experience should not require a premium price. The brand combines strength equipment, cardio, coach-led studio classes, personal training, and recovery amenities under a single low-cost membership. Its expansion targets markets where it sees long-term demand rather than chasing the densest metro areas first.
Cedar Rapids isn't simply another club opening for VASA; it's our introduction to Iowa, and we want our first location in the state to show the community that what they get here, they won't find anywhere else at this price. Our Studio classes give members a coach-led workout with the plan already built for them, paired with real recovery and everything else VASA offers, all in one membership. This is our first Iowa club, but it won't be our last- we see real opportunity across the state, and we're excited to put down roots here and welcome our first Iowa members to the VASA community. — Michael Osanloo, CEO, VASA Fitness
The Cedar Rapids club covers a wide range of fitness needs in one membership. Amenities at this location include:
The $14.99 per month membership covers studio classes, personal training, and aquatics, making the all-in price competitive for the range on offer.
VASA describes Cedar Rapids as a growing market where the brand can make a long-term impact rather than a quick footprint grab. The Cedar Rapids club also incorporates newer design standards and an enhanced personal training experience, reflecting changes the chain has made based on member feedback and fitness trends across its existing locations. It is positioned as the next evolution of the VASA club format rather than a copy of older locations.
Standard memberships start at $14.99 per month, covering the full slate of studio classes, personal training, and aquatic access. Founding Members received an exclusive first look at the facility ahead of the public opening, including the chance to meet staff and take studio classes before the grand opening ceremony. The 8 a.m. Saturday kickoff marks the official start of regular operations.
Cedar Rapids is a deliberate step in VASA's strategy of entering markets where it expects lasting demand. The chain's CEO made clear that Iowa represents an ongoing commitment, not a one-location test, and that additional Iowa clubs are planned. Each new location is shaped by insights from existing clubs, which is why Cedar Rapids features equipment and design updates that earlier VASA locations did not have.
The Cedar Rapids opening will add approximately 50 positions to the local job market. Roles span personal training, club leadership, and general operations. For a mid-sized Iowa city, a single-location opening at that hiring scale is a meaningful addition to the local economy.
The Cedar Rapids VASA Fitness club is located at 279 Collins Road NE. The grand opening ceremony begins at 8 a.m. on Saturday, October 10. Membership and class details are available at the club or through VASA's website.
