VASA Fitness Opens 73rd Location in Green Bay, Wisconsin on August 15

VASA Fitness will open its new East Town club in Green Bay, Wisconsin on Saturday, August 15, 2025. The facility sits on the east side of the city and marks the brand's fourth Wisconsin location. It is the company's 73rd club nationally, continuing a steady push into Midwest markets.

VASA Fitness positions itself as a full-service gym at an accessible price point — a combination that has driven its growth across more than a dozen states. The chain offers strength and cardio floors, aquatics, group fitness, and recovery amenities under one roof. Its three proprietary STUDIO concepts — RED HIIT, LFT, and FLOW — are included with active memberships and run by coaches rather than self-directed members.

The 58,000 sq ft facility is built for a wide range of training styles. The main floor includes dedicated cardio and strength areas, free weights, indoor turf, and a half-length basketball court. A three-lane, 25-yard indoor pool makes this one of the few gym-based aquatics options in the region. KidCare childcare, InBody body composition scanning, and a full group fitness schedule round out the everyday member experience.

​

Recovery is a standout here. The club includes massage chairs, red light therapy, a sauna, a steam room, a hot tub, and an indoor cold plunge — a setup VASA notes is among only a few of its kind available at Wisconsin gyms. Members with active memberships also access all three STUDIO programs: STUDIO RED HIIT (coach-led HIIT), STUDIO LFT (progressive strength), and STUDIO FLOW (infrared yoga).

VASA cited strong local demand for high-quality, affordable fitness options as the primary driver for selecting Green Bay. The city's culture — built around hard work, family, and active living — aligned with what the brand looks for in a new market. Northeast Wisconsin had limited access to full-service gym amenities at this price tier, creating a clear gap the East Town location is designed to fill.

VASA is running a Founders Week promotion ahead of the August 15 public opening. Members who join online in advance will receive early access to the club before doors open to the general public — a perk the brand uses to build a committed member base before launch. Specific membership pricing was not disclosed in the announcement, but VASA's model is built around affordable full-service access. Prospective members can sign up through VASA's website to take advantage of founding rates.

Green Bay is VASA's second Wisconsin opening in 2025 alone, following a launch in Menasha earlier in the year. The company now operates four clubs in the state, with additional locations in markets including Madison and the Milwaukee metro. The pace of openings reflects a broader national expansion strategy — VASA has grown from a regional player to a 73-location chain in recent years. Wisconsin appears to be a priority corridor for the brand's continued growth.

VASA CEO Michael Osanloo pointed to Green Bay's community identity as the reason the market made sense. He described the city as a place that values hard work, family, and active living — qualities he said align directly with what VASA tries to build inside its clubs. Osanloo's stated goal for the location is to create a space where first-time gym members and experienced athletes alike feel they belong and can make consistent progress.

Green Bay residents gain access to one of the more fully loaded gym facilities in northeast Wisconsin. The combination of aquatics, turf training, recovery suites, and coach-led studio classes under one membership is uncommon at this price range in the region. The club's creation of approximately 70 local jobs also has a direct economic impact on the east side of the city. For anyone already driving to other markets for full-service gym access, this is a closer, comparable option.

The VASA Fitness East Town club opens to the public on August 15, 2025, in Green Bay, Wisconsin. Interested members can join online ahead of the opening to participate in Founders Week and access the club before the general public. Visit VASA Fitness's website for current membership pricing, class schedules, and founding member details.