Planet Fitness Brings 99th Club to Wisconsin with Elite Athlete Partnerships
Brand new Planet Fitness in Rice Lake, Wisconsin!
Planet Fitness is making a big splash in Wisconsin as Ohana Growth Partners opens their 99th location — and it's their first in the Badger State. The new Rice Lake club at 2500B South Main Street comes with a unique twist: partnerships with two elite Wisconsin athletes.
What sets this opening apart is the partnership with biathlete Deedra Irwin from Pulaski and cross-country skier Kevin Bolger from Minocqua. Both Wisconsin natives compete on the world stage, including at international competitions in Italy.
"I've seen firsthand how fitness can change lives, not just physically but mentally as well," said Irwin. "Supporting the Planet Fitness Rice Lake club opening is a great opportunity to help bring more wellness resources to people in Wisconsin."
The athletes' involvement goes beyond typical endorsements — their faces will appear on regional marketing, from billboards to in-club signage, representing Wisconsin pride and athletic excellence.
The Rice Lake location offers everything Planet Fitness is known for:
Black Card members get additional perks including guest privileges and access to any of Planet Fitness's 2,800+ locations worldwide.
"We're proud that our expansion into Wisconsin is guided by partnerships that genuinely resonate with local communities," said Justin Drummond, President of Ohana Growth Partners.
This Rice Lake opening represents a strategic move for Ohana Growth Partners, who operate nearly 100 Planet Fitness clubs across Wisconsin, Michigan, Maryland, Washington D.C., Tennessee, Florida, Washington, and California. Their choice to enter Wisconsin with athlete partnerships shows a commitment to connecting with local communities.
"We're thrilled to be working with Deedra and Kevin as they represent the very best of Wisconsin — determination, grit, and heart," said Peter Hall, Director of Marketing for Ohana Growth Partners.
With memberships starting at just $10-15 per month, Planet Fitness continues to make fitness accessible to everyone. The Rice Lake location promises to bring that same affordability and welcoming environment to northwest Wisconsin.
Visit planetfitness.com/gyms/rice-lake-wi to learn more and sign up for membership updates.
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Source: https://newsbywire.com/ohana-growth-partners-expands-into-wisconsin-with-its-first-planet-fitness-club-and-an-enriching-athlete-partnership/
