Planet Fitness to Open First Woodbury Location in September

Planet Fitness will open a new club at 1505 Queens Drive, Suite 117 in Woodbury, Minnesota, with a target opening sometime in September. The space previously housed Party City and sits inside a strip mall that has seen recent retail turnover — Xperience Fitness operated in the same center before closing in November 2024, with a PGA TOUR Superstore later moving into that footprint. No exact opening date or hours have been announced yet; both are expected to be confirmed closer to launch.

Planet Fitness is one of the largest gym chains in the United States, with more than 2,900 clubs across all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The brand is built around accessibility — low monthly rates, a non-intimidating atmosphere, and its signature "Judgment Free Zone" positioning. Roughly 90% of its clubs are franchise-operated, including the Woodbury location, which will be run by Baseline Fitness.

Specific amenity details for the Woodbury club have not been released, but Planet Fitness locations typically offer cardio equipment, strength machines, free weights, tanning, and massage chairs, with premium tiers unlocking additional perks. The brand's hallmark is a clean, well-lit environment designed to feel approachable for first-time gym-goers and casual exercisers. Full amenity and equipment details are expected when the club announces its official opening date.

Woodbury is one of the fastest-growing suburbs in the Twin Cities metro, with a consistently expanding residential base and strong household income — a demographic profile that aligns well with Planet Fitness's broad membership appeal. Will Delaney of Baseline Fitness specifically called out the community's growth as a motivating factor, describing Woodbury as a place the franchise is "proud to join." The location also fills a fitness gap left when Xperience Fitness shuttered at a nearby address in the same strip mall late last year.

Specific pricing for the Woodbury location has not been announced. Planet Fitness nationally offers a Classic membership at $15 per month and a Black Card membership — which adds tanning, massage chairs, and guest privileges — at $29.99 per month. Introductory or pre-sale offers may be available closer to opening; prospective members should watch for announcements directly from the club.

Baseline Fitness already operates Planet Fitness clubs in several nearby markets, including the Sun Ray Shopping Center in St. Paul, Cottage Grove, Hudson, and Stillwater. The Woodbury opening represents the franchisee's first entry into that specific suburb and continues a pattern of filling in the Twin Cities' eastern corridor. At the corporate level, Planet Fitness serves more than 21 million members globally and has maintained an aggressive franchisee-led expansion strategy.

Will Delaney, representing Baseline Fitness, expressed straightforward enthusiasm about the opening in comments shared with Woodbury News Net. He framed the new club as giving the community access to a welcoming, health-focused environment free from the intimidation factor that keeps many people out of traditional gyms. Delaney also emphasized the local jobs component, noting the club plans to bring on approximately 20 employees to staff the facility.

Woodbury residents will gain a budget-friendly, high-access gym option without having to travel to neighboring communities like Cottage Grove or Stillwater. For those who previously used Xperience Fitness before its closure, the new Planet Fitness in the same general retail area offers a nearby replacement — at a significantly different price point and brand experience. With 20 new hires planned, the opening also adds modest but concrete local employment.

Planet Fitness has not yet confirmed an exact opening date, hours of operation, or pre-sale membership details for the Woodbury location. Check the Planet Fitness website or the Baseline Fitness club page for announcements as September approaches. Local updates have also been covered by Woodbury News Net, which first reported the opening.